Strategic activities are those aimed at guiding the project, defining its scope and objectives, and establishing measurable outcomes.

Operational activities are ideally carried out alongside the sales team, with a view to knowledge transfer and long-term continuity, and are related to the execution of specific tasks.

In addition, there are many other activities that fall outside the above categories but are nonetheless an integral part of the internationalization process. These often involve areas that, in small and medium-sized enterprises, are either unstaffed or directly managed by general management.