of data on industry market conditions. Companies need this data in certain market situations in order to further develop their products or services and to be able to better tailor them to the customer. A market study also serves as a marketing tool and is always used when a company wants to analyze the market situation or risks.

In an international fair, one has the possibility of establishing a relationship with a market that is different from the domestic one, regulated by different rules. Understanding the dynamics, customs, culture, and methods of interaction of a foreign market is of fundamental importance when you decide to expand your borders, and being on-site is certainly the best way to understand